April 2, 2024

Building Stronger Partnerships: Why Threat Exposure Management (CTEM) Matters

Zaira Pirzada

Vice President | Marketing

The enterprise digital landscape is too large to simply manage. Gone are the days of securing just a physical network perimeter. Today’s IT infrastructure encompasses everything from lines of code to sprawling cloud environments. This sprawl creates a massive attack surface, making it increasingly difficult for your customers to maintain a complete picture of their assets, vulnerabilities, and looming threats.

Traditional vulnerability management (VM) tools play a vital role in scanning for vulnerabilities, but struggle to keep pace with this evolving landscape. Focusing primarily on known software vulnerabilities, VM tools often leave misconfigurations and other security weaknesses hidden in the shadows. Additionally, a disconnect between VM tools and threat intelligence often leads to prioritizing vulnerabilities based on generic technical severity, rather than real-world exploitability.

This is where Threat Exposure Management (TEM) empowers you to deliver superior value to your clients.

TEM: A Proactive Approach to Security

TEM takes a proactive approach to security by continuously monitoring your customer’s entire attack surface. It goes beyond simply identifying vulnerabilities in software to encompass:

Misconfigurations: Improperly configured systems can create significant security gaps.
Weak Security Controls: Inadequate security controls can make it easier for attackers to gain a foothold.
Other Security Weaknesses: Anything that could potentially be exploited by an attacker falls under TEM’s scrutiny.

How TEM Enables You:

By incorporating TEM into your security offerings, you empower your clients with:

A Wider View of Exposure: By integrating TEM into your portfolio, you provide clients with comprehensive visibility into their attack surface. This broadened perspective enables the detection and remediation of not just known vulnerabilities but also misconfigurations and security loopholes that traditional tools might miss. For partners, this translates into delivering superior value, enhancing client trust and satisfaction by safeguarding all facets of their growing digital environment.
Prioritized Remediation: TEM’s fusion of threat intelligence with vulnerability, business-risk and asset data ensures that remediation efforts are strategically focused on vulnerabilities posing the highest real-world risk. This prioritization is critical for resource allocation, allowing partners to offer targeted, efficient security strategies that align with their clients’ business priorities, thereby optimizing their security investments and reinforcing their role as strategic advisors.
Streamlined Security Operations: Automating key security tasks, TEM significantly alleviates the operational load on clients’ security teams. For partners, this means facilitating smoother, more efficient security operations for their clients, enhancing their service attractiveness by enabling businesses to reallocate precious resources to core activities, thus driving operational excellence and client loyalty.
Improved Client Security Posture: The ultimate goal of TEM is to fortify the client’s security defenses, leading to a tangible reduction in security incidents. For partners, this outcome is a powerful testament to the efficacy of their services, potentially opening doors to expanded engagements and referrals based on demonstrated success in enhancing clients’ security resilience.

Clients leveraging a partner’s TEM expertise not only secure their digital assets and data but also fortify their business resilience against the evolving threat landscape. This proactive stance on cybersecurity translates into a competitive advantage, demonstrating to stakeholders, customers, and regulatory bodies a commitment to maintaining a secure and trustworthy operating environment. Through TEM, clients not only protect their immediate operational interests but also position themselves as leaders in cybersecurity readiness within their respective industries, fostering trust and driving business growth in their partner relations.